Case Studies

Trails with Tails

Trails With Tails – West Cornwall is small business based in Hayle that provides experienced, professional dog walking and puppy visit services for customers in and around the local area. When first setting up the business, owner Jodie, came to us for some branding and social media set-up support.

Brand development:

Working closely together we worked to understand exactly what Jodie wanted to convey with her brand, conducted customer and competitor research and presented a range of business name options. Once ‘Trails With Tails’ was decided on, we set about developing the logo. Jodie was keen that it ticked three key boxes: 1) it was fun; 2) it contained some pink; 3) it, in some way, featured her first dog, Misty. Once rough sketches had the basics down, we handed over to a local illustrator to create the final logo before then applying it to key elements, such as business cards and invoice templates.

Social media set-up:

Jodie knew she wanted a Facebook page for the business, but was unsure how to set this up. After a short, practical training session, Jodie had set up her page, populated it with images, services and posts and within days had over 100 followers.

Trails With Tails is now up and running as a very successful business with an engaging and active Facebook page featuring lots and lots of wagging tails!